Empower

It is time for us as a community to listen and unite in order to tell the story of the lions to help them and ourselves.   Until the Story of the hunt is told by the Lion, the tale of the hunt will always glorify the hunter.” – African Proverb  

Unite

We believe that only if we unite, can we truly make a difference. The challenges that the big cat and wildlife industry are facing are too profound to overcome alone, so by standing together – governments, organisations and general public – we can implement common tools and methods and have a unified approach. For this […]